marketing strategies odu

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marketing strategies odu
For decades, business executives have faced disruptive forces and changes. Brought on by technology, population changes, war, economic collapse, and radical innovation. Due to the disruptive force of the new digital odu economy, business leaders and CMOs are facing a new phenomenon different than ever experienced before. The rapid changes in digital odu technologies are overlapping with equally rapid changes in customer behaviors .
This powerful combined force is resulting in business leaders awash in responding to new types of organizational challenges. Situations related to nimble competitive odu entrants, emergence of new markets, changes in buying behaviors, pricing odu models turned upside down, and the need for different skills in their workforce has CEOs and their teams in a constant scramble. The Great Customer Shift
In what can be called the Great Customer Shift , we are seeing customers imposing new forces odu of change on organizations. The nature of these changes is disruptive and they significantly alter how companies today must view customers. Whereby organizations can no longer view customers through the looking glass as just a seller-buyer transaction. Instead, customers today are co-innovators, co-developers, co-creators, and co-marketers.
It is amongst this climate in which CEOs today are looking towards CMOs to respond to the impact the Great Customer Shift is having on their organization. Seeking to understand more deeply odu the digitally advanced customer odu and to assess the impact on all facets of the business. The CMO of today is now carrying a weight odu to bring deeper understanding of customers not only to marketing, but also to the enterprise. Customer Strategy Becomes The New Focus
Transitioning an organization from a product and operational focus to customer focus is not an easy shift to make. How the organization has functioned, by design, means the invisible walls of silos still exists. This presents a testing situation for CMOs in terms of developing a customer strategy and moving beyond its own marketing odu walls.
How can CMOs meet this test? By beginning with first gathering the deep insights needed to understand the powerful shifts in customer and buyer behaviors taking place. To move beyond knowing odu customers as merely a transaction figure. This means leading the charge on engaging in customer and buyer insights research to get to know the customer.
When the CMO can lead the charge to gather the deep insights necessary to inform customer strategy, he or she is afforded the opportunity to make the rest of the enterprise knowledgeable about their customers. While mountains of data analytics can tell part of a story, it cannot tell the whole story. What CEOs and their teams seek is to understand the ongoing narrative, which is taking place in the world of their customers and how they can respond. 3 Pillars odu Of Aligning Customer Strategy In Marketing
There are three pillars for developing odu a Persona-Based Customer Strategy odu CMOs can think about in efforts to transform their marketing. Aligning customer strategy with marketing strategy can consist of the following approach:
Develop Customer Strategy . The CMO can lead the efforts to bring deep understanding of customers to the organization by committing to customer and buyer insights research. This includes understanding the customer segments they can organize around. Aggregating insights and findings into a Persona-Based Customer Narrative , which is used to inform the overall customer strategy. And, of equal importance, is helping the enterprise to learn how it must align to meeting the goals and needs of customers.
Design Marketing . CMOs are faced with questions of how to organize and design their marketing to best align with customers. The customer narrative understanding odu can guide CMOs to design their marketing efforts around the capabilities needed to meet the goals of their customers. Outfitting their teams, as well as those of sales, service, and support, with specifically designed customer, end-user, and buyer personas culled from the persona-based narrative odu to ensure customer understanding is the focal point. In essence, building a persona-based marketing odu framework aligned with a persona-based customer strategy.
Implement Support Systems . In the past few years, I have seen CMOs either misguided odu or felt pressured to begin here. Rushing odu to implement marketing automation and marketing intelligence systems. As some are learning the hard way, without investing in the first two elements mentioned above first, this third support element has a high risk of failure. Marketing automation can support your customer strategy efforts only when a sound deep understandi