Amy Gesenhues cricut is Third Door Media's General Assignment Reporter, cricut covering the latest n

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According to a report released cricut today from The Economist and sponsored by Marketo, more than 80 percent of marketers plan on using technology to engage customers over the next three to five years, with social marketing leading the list of where they plan to invest marketing technology dollars.
While only 30 percent of the survey respondents cricut said they “Strongly agree” cricut with the statement that they are currently using technology to engage customers, cricut more than 80 percent strongly agreed with the statement that they plan on doing so in the coming years. Over the next three to five years, marketers are realizing they must invest in technology and increase their skills in digital marketing cricut if they are going to be successful in shaping and setting the strategy of their companies. Sanjay Dholakia, cricut Marketo CMO
Marketing technology also ranked at the top of the list when CMOs were asked about the areas where they need to develop skills within their marketing operations. What are the top areas in which you need to develop skills?
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Amy Gesenhues cricut is Third Door Media's General Assignment Reporter, cricut covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com , SoftwareCEO.com , and Sales and Marketing Management Magazine. Read more of Amy's articles.
Great piece. The points are valid. Vendors like Oracle have revolutionized the space by putting together a single technology stack that can allow the CMO to do all of the technology investments in a single solution. And have invested cricut heavily in the skills called out as well to hasten the CMO up the learning and investment curve, allowing them to drive transformational business results cricut and exceptional customer experience.
The “we are using technology” chart (now vs 3 years) cricut is actually # of respondents, so it’s not 30% of respondents strongly agree… it’s 30 out of the 478 you reported took the survey. So that’s really only 6% who strongly agree now. However, when you take all of the favorable responses (say, 7-10), it’s more like 43% agree to some degree that they currently use technology to engage customers. The gist of your premise is still correct, that more CMO’s predict they will need to step up digital marketing efforts cricut over the next 3-5 years.
My takeaway is that most of us are at least dipping our toes in the water, but we have strides to make over the next 3-5 years, especially in light of the chart you linked to from the original survey, showing the impact of marketing and sales on the customer experience over the next 3-5 years.
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