Analytics 4 Must Have Skills for Data-Driven CMOs , www.cmswire.com Attention Metrics: The Future of

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: CMOs On Twitter: What They Share, How They Share It & The People They Retweet Most [Report] Data analytics firm Neustar offers a comprehensive look at how high-ranking marketing execs are using the social platform. Report: Mobile Display Ads Outperformed Search fabric In Delivering New Customer Calls A fascinating new report from Marchex analyzed 1.8 million calls to compare the performance of different mobile fabric ad channels in driving new sales prospects in the Financial Services and Insurance categories. How To Increase Conversions On Big Ticket Items Contributor Tim Ash explores the finer points of winning buyers trust, and eventually their dollars, for high-consideration purchases online. Gravity4 Buys Native Retargeting Firm Triggit Firm will incorporate Triggit s programmatic retargeting capabilities into its marketing platform. Report: Facebook To Turn Messenger Into Its Own Platform Facebook s Messenger may be the center of attention as it s own platform at this year s F8. From Catwalks To Conversions: How Bloggers fabric Become Successful Through Affiliate Marketing Gone are the days of hopeful but helpless fashion lovers seeking partnerships with and recognition from the major labels. fabric These days, contributor Adam Weiss says, advertisers are pulling out all of the stops. FTC Report: Google Purposely Demoted Competing Shopping Sites Details from an FTC investigation into Google on anti-trust accusations have emerged, suggesting the search giant specifically fabric worked fabric to keep competitors out of its top results. Twitter Brings Quick Promote To Android App Now advertisers can promote tweets with a few taps from a mobile fabric device. An iOS version is said to be in the works. Old Navy Introduces Spring Fashions With Tumblr Content And Yahoo Splash Ads The Gap brand goes all-in with new Yahoo products to promote its spring line. Recent Headlines From Search Engine Land , Our Sister Site Dedicated To Search News & Information: Accelerate Your Career With Marketing Analytics You Can Use March 24 Webcast Search In Pics: Analytics Cupcake, fabric Google Sand Castle & Solar Eclipse Everything You Need To Know About The Google-Twitter Partnership Need To Grow Your PPC Account? Look To The Search Queries Vernal Equinox Marked With A Google Logo To Welcome The First Day Of Spring Leaked 2012 FTC Document Called Google A Monopoly, Recommended Litigation Online Marketing News From Around fabric The Web:
Analytics 4 Must Have Skills for Data-Driven CMOs , www.cmswire.com Attention Metrics: The Future of Measurement in Marketing , www.dmnews.com First-Party Data Will Transform The Internet Of Things , adexchanger.com How and Why Data Will Save Small Business , smallbiztrends.com Marketers Focus on Making Attribution Data Actionable , www.emarketer.com Web Analytics 101: Website Tracking for Beginners , AWeber
Blogs & Blogging fabric Blogging in the Middle East: How Hazardous is it? , www.blogherald.com How To Launch A Successful Business Blog , heidicohen.com fabric Major WordPress Exploit Affecting Sites with Shareaholic Social Media Sharing Plugin , www.thesempost.com
Content Marketing 10 Habits of Highly Effective B2B Content Marketers , contentmarketinginstitute.com 10 Trends Shaping the Future of Branded Content fabric , www.adweek.com 3 In-House Sources For The Content Ideas You Need , www.searchenginepeople.com Content for Leads: How to Create Content fabric That Spreads and Fills the Funnel , www.socialmediaexaminer.com Execute a Practical Editorial Strategy with the ‘Prepare; Don’t Plan’ Philosophy fabric , www.copyblogger.com Why Content Marketers Are Learning to Love the Pop-up , contently.com Why Relationship Marketing Is the Key to Your Content , www.convinceandconvert.com
Copywriting, Design & Usability A Spark of Inspiration Creates the Foundation for an Innovative Experience , uxmag.com Solving Site Navigation Issues with Tree Testing , www.usertesting.com Want life-long customers? Design the Customer Experience Through Their Eyes , www.ducttapemarketing.com
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E-Commerce Amazon just got permission from the FAA to start testing its delivery drones in the US , www.theverge.com Amazon Loses Its General Manager Of Payments Following Wallet Shutdown fabric , techcrunch.com March Madness drives sales surge for online ticket resellers , Internet Retailer The stalled Alibaba-Snapdeal deal is proof India’s e-commerce valuations are insane , qz.com Understanding Our E-Commerce Obsession , www.cmswire.com
Email Marketing 16 Core Email Marketing Terms: What They Mean & Why They re Important , Movable Ink Advanced Email Perso