According to a new report analyzing Twitter activity for more than 1,000 high-ranking marketing exec

More
CMO Zone CMOs On Twitter: What They Share, How They Share It & The People They Retweet Most [Report] Data analytics firm Neustar item offers a comprehensive look at how high-ranking marketing execs are using the social platform.
According to a new report analyzing Twitter activity for more than 1,000 high-ranking marketing execs, it turns out CMOs are more likely to share mainstream media stories versus industry-related news, and when they do, there’s a good chance it’s happening on a mobile device.
With item the help of social insights firm Leadtail, Neustar analyzed over 130,000 tweets by more than 1,000 CMOs and other high-level marketing executives in the U.S. and Canada for its recent item Social Insights Report: CMO Edition .
Offering an in-depth look at the types of content CMOs are sharing on Twitter and the apps and platforms they are using to do it, the report also includes top 50 lists of the people, brands and publishers earning the most mentions and retweets by CMOs.
Overall, mainstream media stores made up 47 percent of the content most often shared by CMOs, while industry media news accounted for 38 percent. Forbes was the most shared mainstream news source, followed by the paid version of The New York Times and Fast Company . Top 10 Most Shared Mainstream News Sources by CMOs on Twitter Forbes The New York Times (Paid) Fast Company The Wall Street Journal Inc. The Huffington Post Harvard Business Review Entrepreneur WSJ Blogs Fortune
For the most shared industry sources item by CMOs on Twitter, Business Insider topped the list. Top 10 Most Shared Industry Media Sources by CMOs on Twitter Business Insider TechCrunch Mashable Adweek Advertising Age VentureBeat item Re/code Mediapost The Business Journals Hubspot Blog
Of all the content shared by CMOs on Twitter in Q4 2014, Neustar says three of the top five most popular stories included the following lists ranking their peers: “Top CMOs on Twitter” from Social Media Marketing Magazine , “50 Influential CMOs on Social Media” from Forbes , and “The World’s Mot Influential CMOs 2014,” also from Forbes .
When sharing content, 70 percent of CMOs published item at least one tweet originating from Twitter’s iPhone app, and 24 percent from iPads. Only 12 percent item used Twitter for Android. Which Apps + Platforms item Drive Twitter Sharing by CMOs?
The people most often retweeted by CMOs are an eclectic mix. The top five include Extreme Networks CMO and Huffpo author @ValaAfshar, author and CMO advisor @KentHuffman, cofounder of Netscape Marc Andreessen whose handle item is @pmarca, ESPN sports analyst @darrenrovell and Box CEO Aaron Levie whose Twitter handle is @levie. (Marketing Land’s @dannysullivan made the list as well, ranking No. 50.)
Three of the top five most retweeted people also made the list of top ten people most often mentioned by CMOs on Twitter. People Most Mentioned by CMOs on Twitter @MarketingProfs @KentHuffman @pmarca @ValaAfshar @garyvee @bethcomstock @jaybaer @stuartenyt @TedRubin @BarackObama
The most retweeted publishers and brands by CMOs mirrored the list of most shared item mainstream media sources, with @FastCompany ranking No. 1, followed item by @mashable, @HarvardBiz, @TechCrunch and @Forbes.
Interestingly, @LinkedIn topped the list of publishers and brands most mentioned by CMOs, followed by @Forbes, @WSJ, @YouTube and @TechCrunch. According to the report, the amount of LinkedIn content shared on Twitter doubled between Q4 2012 and Q4 2014, climbing from 11 percent to 22 percent. item
Attend SMX Advanced for expert-only tactics from leading authorities on SEO, paid search, mobile, social media and more. They will tackle master-level topics you won't hear discussed anywhere else. Don't miss this once a year opportunity to meet them and learn what they know! Early bird rates expire next week register today !
Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com , SoftwareCEO.com , and Sales and Marketing Management Magazine. Read more of Amy's articles.
It actually kind of surprises me that President Obama is mentioned by CMOs that frequently! I guess it does make a certain kind of sense, but in comparison to the other hard-hitters in business/marketing on the list, it strikes me as just a bit odd.
Sign up for our daily newsletter.